3rd-Party tracking systems fail to collect UTMs parameters, making it difficult to identify what is actually driving conversions.
Hurting your decision-making when it comes to budget allocation.
3rd-Party tracking systems get blocked and fail to send event data to ad platforms, making it costly for agencies to optimize campaigns and do retargeting.
3rd-Party tracking systems reduces data accuracy, making it harder to show results and prove your agency's value to clients.
This is for marketing agencies with server-based tracking.